Life story so far:
Lumberjack
Milkman
Teacher
Lorry Driver
Copywriter
Creative Director
Training guru .....ommmmmmm

7 years as Executive Creative Doo-dah at Ogilvy & Mather London
2 as European Creative Thingy at EHS Brann
only CD to do it above and below the line

Lots of awards - Gold at Cannes etc.

Freud said artists are driven by the desire for fame, fortune and beautiful lovers. He didn’t mention twisted bits of metal.
Try telling your Mum you’ve really made it when they give you a pencil.
I won the Grand Prix at Kinsale once. It was a cake plate.
Gold at Cannes was one of the lions of St. Mark’s, Venice. That’s the French for you. Copycats.
BTAA give out arrows. V. symbolic – arrow hits its target, geddit?
I once won a Scottish award. Meant to be ‘Releasing a Dove’, the idea set free etc, it was more ‘Lemme strangle that Sparrow’.

For standard issue CV, click here. If you really want.

Training for marketers:-

• Betterbriefing
• Judging creative ideas
• Off The Box Thinking – how to build a brand without TV
• New Product Concepting
• Getting the Most from Your Agency

Training for creatives:

• Survival Skills in the creative jungle –how to manage your boss and manage your career.
• How to write an award winning TV commercial
• Writing for advertising and direct marketing
• Presentation Skills

Training for agency planners/account managers:

• Better Briefing
• Judging Creative Ideas
• Getting Great Work Out
• Presenting Creative Work
• Managing Creative People
• You the Brand
• Off The Box Thinking
• The Brand Manager Revealed

Clients and agencies together

1. Singing off the same songsheet – teambuilding through a creative project
2. Wild Ideas – generating new possibilities in NPD

It’s how you bring new things into being
- by DISCOVERING
- by INVENTING
using your IMAGINATION

To succeed in business – in life – you have to
Do it better or do it different

So to succeed you must have ideas
And turn those ideas into actions
Which is INNOVATION

Stimulation for innovation: click here for workshop examples:
Wild Ideas
101 Ideas in 101 Minutes

How to SPOT an idea
How to have IDEAS
How to IMPROVE the blighters
How to use them to INNOVATE

Tools include:
The hierarchy of ideas
The 7 Advertising Ideas

When you’re considering your marketing plan
When you’re looking for a BIG IDEA
When you’re briefing
When you’re evaluating the ideas

Agencies get it equally wrong sometimes. Misinterpret what’s required and come up with an idea that’s too big or too small.

More details in BETTER BRIEFING

Clever Frankfurters
The Won Report is an annual survey I do of the world’s best DM as measured by quantity and quality of awards won and published in January.
Top agency 2004: OgilvyOne, Frankfurt.
Top campaign 2004: Virgin Money – iLeo, Sydney (maybe you write iLeo Sydney upside down??)

www.wonreport.com

Top agencies, top campaigns, top people

An IDEA is
A NEW connection
Two things you know connected to make something new:-
Moccachino
Docudrama/infomercial/advertorial etc
Gutenberg combined the wine press and the coin stamp to give us the printed word.

The apparently irrelevant made relevant by the nature of the association

A HUNCH
Is something you get if you have round shoulders

AdSource.co.uk was founded in 2000. It’s an online ad agency that brings talent together on a project the way a film crew works.

Do the job and disperse.

We work with some of the UK’s most brilliant advertising people – who are no longer in agencies. Maybe they committed the cardinal sin of getting to 50. Maybe they prefer life without politics. But they’re out there and they could work for you.
Planners, media planners, creatives – we have the team to deliver to any part of the whole process.

Quick, quick - to www.adsource.co.uk
Or call Patrick Collister on 01622 884663

Email: patrick@creativematters.com
Tel: 01622 884663
Mobile: 07946 707992